Beyondwill
Beyondwill LLP was founded on a simple conviction: that disciplined execution compounds over time. In a business landscape dominated by hype cycles and noise, we chose to operate differently—by building ventures that are grounded in fundamentals, measured in decision-making, and intentional in growth.
Our focus begins in India, where we design, build, and operate brands for real-world needs—always with an eye toward global collaboration and quality standards. Each venture is shaped by process: discovery, planning, building, and refinement. No shortcuts, no speculation.
At Beyondwill, we see entrepreneurship not as a sprint, but as a craft—one refined through consistency, documentation, and respect for systems that endure.
"We do the work that compounds—quietly and consistently."
Our Journey
From a quiet beginning to a multi-brand ecosystem. Here's how we got here.
04 Dec 2023
04 Dec 2023
A Quiet Beginning With a Bold Intention
Beyondwill started small, almost quietly, but with a very clear purpose: build businesses the way they’re meant to be built—organized, scalable, and genuinely customer-first. No noise, no hype, just strong fundamentals and the willingness to do the hard work others overlook.
Early 2024
Early 2024
Laying the Groundwork
The first few months were all about understanding the real challenges founders face. We worked closely with early clients, setting up systems, streamlining operations, and creating a foundation that could support growth. This phase shaped our identity: practical, reliable, and obsessed with making businesses run smoother.
Mid 2024
Mid 2024
Real Growth Starts Taking Shape
As word spread, our work expanded. Branding, digital setups, e-commerce workflows, automation—every new service came from one simple pattern we kept seeing: businesses needed more than just “support”; they needed structure.
During this time, we also started dreaming bigger. We didn’t just want to build for others—we wanted to build our own brands too. That’s how the seeds of Soulmonk and Rawtorque were planted.
Late 2024
Late 2024
Soulmonk Comes Alive
Soulmonk launched as our first in-house brand. Clean aesthetics, functional products, and a lifestyle approach that felt honest. It wasn’t created to follow trends; it was built to offer simple, well-made essentials people could use every day. It gave Beyondwill a new dimension—proof that we didn’t just understand business building; we lived it ourselves.
Early 2025
Early 2025
Rawtorque Enters the Scene
Next came Rawtorque, a brand crafted for riders and everyday automotive enthusiasts. Practical gear, smart accessories, and products designed to improve the daily ride. Rawtorque isn’t just a catalog; it’s our commitment to the automotive community—quality without complexity.
2025
2025
The Shift Into a Multi-Brand, Multi-Service Company
By this time, Beyondwill wasn’t just a service firm. We had become a company with two strong layers:
- A business solutions arm helping brands grow and operate effectively.
- A brand-building arm driving Soulmonk and Rawtorque forward with consistent product innovation.
The dual growth gave us a deeper understanding of what modern businesses actually need—because we experience those needs ourselves every single day.
Today
Today
Still Building, Still Evolving
Beyondwill now stands as a growing ecosystem of services, products, and ideas. We’re not chasing scale for the sake of it; we’re building deliberately—step by step, system by system.
Our goal remains the same as day one: make growth easier, smoother, and more sustainable for every brand we touch, including our own.
Our Principles
Visionary, then practical
We test ideas fast and scale what works.
Sustainable growth
Pace decisions, protect quality and unit economics.
Collaborative DNA
Clear roles, transparent interfaces.
Ethical sourcing
Responsible supply, privacy-respecting data.
Execution craft
Routines, reviews, documentation.
Long-term thinking
Durable systems over spikes.
Our Team

Lijo Mathew Jacob
Founder & CEO
Strategy, product, and brand narrative.

Saiju V Thankachan
Partner, Operations
Supply chain, QA, and delivery.

Ajuraj R
Partner, Finance
Capital efficiency and compliance.
Let's build with discipline.
Whether you're a founder, investor, or partner, let's talk about your vision and how we can help you execute with clarity and discipline.
Get in touch